![]() If you’re not seeing the performance you want, you’re restricted to adjusting ROAS goals or budget. It will decide for you and may advertise on devices you may already know don’t convert for you. Exclude negative keywords from your campaigns.Google’s automated bids assume all products in a campaign have an equal profit margin and CPA. By grouping multiple products, you also can’t give higher bids to more profitable products. You can do smaller groupings in different campaigns, but you do a lot of manual work to set up different campaigns for each. Advertise product groups or categories it’s not meant for advertising individual product SKUs.Advertise on the Google Search Network, the Google Display Network, YouTube, and Gmail - but all at the same time and as determined by Google’s AI engine, not by you or your team.Broadly choose increasing visibility and general conversions or trying to hit your target ROAS.When you use Smart Shopping, you control only a few factors and are locked into a “spray and pray” approach. We eventually went back to using only standard ads only for several clients.” Smart Shopping Limits Control A paid manager for a US-based agency shared, “We ran Smart Shopping campaigns, and honestly saw better results with our standard ads for many clients. Some flat out don’t see the results they expect. They’re left without insights that could be used for strategic decisions and can’t control which device, network, or location an ad shows on. Larger companies and agencies with a lot of products and data-driven approaches find that Smart Shopping doesn’t meet their need for control and visibility into performance. ![]() When Google Smart Shopping Isn’t Your Smartest Choice The ultimate issue: if the Google Smart Shopping campaign doesn’t meet your goals, analytics is limited and you don’t have an account manager to consult. And if you have a lot of products, you may end up doing more work to automate your campaigns than if you manage your shopping campaign manually instead. The caveat: You give up capabilities and control and go without insights that many marketing experts aren’t willing to let go of. That’s a great outcome for many companies and marketers. You essentially, theoretically, automatically hit your CPA and/or your ROAS once you’ve set up your campaign. It’s always better than not doing ads at all. Google Smart Shopping is ideal if you’re selling a small number of products. They automate advertising and show increased conversion volume to help justify added staff or budget. Teams that are struggling to show the value of paid media to upper management benefit. Teams save hours and can do other things in the absence of a dedicated paid media manager. Google Smart Shopping frees teams that are small or short-staffed from the manual labor of adjusting bids, building audiences, adding negative keywords, and more. It automatically combines your supplied images and text to create and shopping and display ads and meet your target goals. It’s AI uses that data to place bids and optimize your conversions or ROAS based on your set goals and budget. It uses artificial intelligence (AI) algorithms to analyze at least a few weeks of your site visitor’s behavior. And select the Google Merchant Center that’s used to manage your product feed. Set an optional target return on ad spend (ROAS). You set up a Google Smart Shopping campaign in Google Ads. Google Smart Shopping lets you automate shopping ads and campaigns on Google networks. Get a free, secure audit of your Google Shopping account and see how Finch can help automate and optimize your paid media. Teams with few products, broad goals, and limited need for insightsĪny team that wants more control and greater insights At-a-Glance: Smart Shopping vs Finch Shopping ![]() Let’s also examine why Finch Shopping is a better alternative for eCommerce sellers and marketers who demand more granular control over and better insights into paid media. Let’s examine what Google Smart Shopping is and who its automated Smart Shopping campaigns benefit the most. Why wouldn’t that always be the best option? Google Smart Shopping is an automated way to use Google Ads to convert browsers to buyers.
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